Good quality content is important to every successful marketing campaign. Well written copy has always been at the centre of print, advertising and direct mail campaigns. But with today’s digital channels – websites, mobile and social media – a new breed of content marketing has emerged.
Content Marketing sells, but in a subtle way, it is more about forming an ongoing lasting relationship between the customer and your organisation and brand. Content Marketing, delivered in the form of practical, useful or entertaining information, cuts through the multitude of marketing messages and allows your personality to shine through.
Your content should engage your customer and encourage them to take some form of action, such as signing up for a newsletter, calling you or visiting your website. This drives traffic to your website, shop or business and leads to an increase in awareness, profile, reputation, enquiries, sales and loyalty.
Connect Consultancy puts good quality content into everything that we do for you:
- Websites – useful information your customers will understand and value
- Newsletters – print or email, direct mail campaigns which encourage action
- Communication – leaflets, annual reports etc. that represent your brand
- Downloadable Information – eGuides and Books, FAQ’s, Top Tips etc. written clearly and concisely
- Public Relations – Inform and engage with your customers and community
- Blogs – A great way to refresh your website content. We offer training or blog on your behalf