LinkedIn for Business – Monday 6th March 2017
In association with Imagine Training – £75.00+ VAT per person
9.15 – 12.30 – Visualisation Suite, Marches Growth Hub, SB Building,
University of Wolverhampton, Priorslee, Telford TF2 9NN
I’ve always loved training and empowering people to learn new things. I bring 20 years’ experience, empathy and knowledge to helping business owners and companies grow their business through social media. Whether you are just starting out with Facebook, want to understand what and when to post on Twitter, want to try blogging or need to get more leads from LinkedIn – I can help.
I offer one to one training, small groups, or I can come to your company and talk about social media strategy, policy and work with your marketing team. My training is very practical with lots of examples and I recommend people bring a laptop or tablet so they can leave with all the techniques for getting the most from social media.
As an example, three hours training at your premises would be £60 per person. Bespoke, shorter or longer courses can be developed.
Social Media Overview
What are you currently using social media for, are you getting the right results, how can social media help grow your business? These are all questions you should be asking yourself. This workshop takes you through many of the things you need to consider when considering allocating resources to social media
- Social Media and the Marketing Mix
- Identifying your Target Audience
- Overview of Different Platforms
- Social Media strategy and Company Policies
- Defining your Brand
- Content and Scheduling
- Top Tips
Blogging for Business – A Beginner’s Guide
Research shows that small and large organisations that blog get more business and engagement. Can you afford to ignore one most important areas of social media marketing? Join us for a three hour interactive workshop to make the most of blogging and learn:
- Where to Host your Blog
- Getting started
- What to Blog About
- Structure, Format, Content and Visuals
- Promoting your Blog
- Measuring Success
- Best Practice
This is a hands-on workshop and you will get the most out of this workshop if you bring a laptop or tablet so you can leave with all the tools and techniques you need to get started with blogging.
Getting Started with Twitter or Facebook for Business
Twitter and Facebook are two of the most popular and effective social networks for growing your business and brand. Many organisations generate fantastic results from engaging with potential and existing customers and communities on line.
- Defining your Strategy
- Identifying your Target Audience
- Improving your Twitter or Facebook profile
- Why use Twitter and Facebook?
- Getting Started
- Building your Brand
- Etiquette, Top Tips and Things to Avoid
- Building a Following and Engaging
- Content and Content Curation
- An Introduction to Scheduling Tools
- Who to Follow, Lists, Groups and Searches
- Using #Hashtags and #TwitterHours
- Boosting Posts and Advertising
Making the Most of LinkedIn
LinkedIn is often overlooked as a social media platform but with over 20 million users in the UK alone it is increasingly becoming a business networking tool not just an on-line CV. Join us for a three hour interactive workshop to make the most of LinkedIn and learn:
- The Benefits of using LinkedIn
- Improving your LinkedIn profile
- Connecting and Organising your Connections
- Giving and Receiving Recommendations
- The Difference between Status Updates and Publishing
- Setting up a Company Page
- Joining and Participating in Groups
- LinkedIn Search and Advanced Search
- Do you need Paid for LinkedIn?
- LinkedIn Advertising
- LinkedIn Marketing Strategies
What my Clients Say…
Amy Vaughan BA (Hons), DipM – Sales & Marketing Manager at Kensa Creative
I attended a social media workshop in September where Kim was the trainer. Her delivery method was a really good measure of informational content and discussion within the room, which I found particularly enjoyable and engaging. I am quite an active user of social media and I found the workshop to be beneficial for both beginners and more advanced users, so was very worth my time out of the business. I look forward to attending a future event where Kim shares her knowledge.
Nikki Ayton – Project Manager | Social Media Mentor | Blogger for OBB & Creative Companies | Creative Emotions & Social Media Promotions
Kim offered her expertise to the Growth Hub – Shropshire in 2016 by giving talks about Social Media Marketing based on LinkedIn and Blogging. Those who attended were immediately at ease in her presence and there was a really good balance of interaction and subject content. Kim is a confident trainer who is qualified in her subject. I would welcome her back to the Growth Hub and recommend her as a speaker who is not only knowledgeable about her subject area but also passionate about helping businesses to grow.
Mandy Swain – Senior Business Adviser based at the Marches Growth Hub Telford
As part of Social Enterprise Week 2016 we were pleased to team up with Kim Gilmour of Connect Consultancy. Kim gave us a comprehensive beginner’s guide to blogging for beginners, sharing her own experiences and tailoring the session to individuals. Totally demystifying the blogging process, she presented a wonderfully inclusive session and encouraged us all to ‘Have a go!’ Feedback was excellent and we look forward to working with Kim in the future at the Marches Growth Hub Telford.
Beth Heath – Chief Executive at Shrewsbury Food Festival
Kim supported Shropshire Festivals in an intensive month of social media engagement ahead of the inaugural Telfood Feastival. I want to say a HUGE thank you to Kim for her amazing help on promoting Telfood. It has been a phenomenal benefit having Kim involved, she seamlessly got on with the task leaving myself and the team to concentrate on the operational side. Kim’s involvement added to the success of this event and it was a total pleasure working with her and learning some tricks of the trade.