10 Simple Ways to Raise Your Business Profile Blog

10 Simple Ways to Raise Your Business Profile

  • March 6, 2023March 6, 2023
  • by kim

If you want to position yourself as a thought leader in your industry or your locality there are some lots of things you can do so that you are seen as the ‘go to’ expert in your sector.

1. Update your LinkedIn Headline

Are you making the most of your headline? Why put Director or Owner when you have 240 characters to really position yourself? Use keywords to explain what you want to be known for, be clear about what problems you solve and what type of businesses or people you can help. Your headline follows you around you need to stand out and look credible.

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HOW TO CREATE A GREAT CASE STUDY Blog

HOW TO CREATE A GREAT CASE STUDY

  • December 7, 2021December 7, 2021
  • by kim

 

Case studies come in many formats, from short posts on social media to showcasing your work on websites in the form of videos to marketing material to give or send to prospective clients.

The great thing is that once you have the content for a case study then you can repurpose it in many ways. Good content always wins over mediocre content and a case study should be full of great content that demonstrates how you have helped clients overcome problems with solutions that give them great outcomes.

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How to get your first 100 likes on your Facebook Business Page Blog

How to get your first 100 likes on your…

  • June 25, 2021September 27, 2021
  • by kim

I’m not going to lie, if you have a new Facebook Business Page, getting your first 100 likes can seem like a daunting prospect.  Not least because the Facebook algorithms are stacked against business pages with Facebook encouraging you to boost or sponsor your posts to get more engagement.

But before you spend your hard-earned money, let’s take a look at a few basics to set up your page for success.

It is a lot easier than it used to be to set up your page with Facebook guiding you through the essential stages and leaving them as live if you have not completed them. But, if your page is already set up you can go back and access any of your page information or features from Manage Page, scroll down to Edit Page Info or Settings at any stage.

So once you have your page, how do you increase your likes/follows? Here are my top 10 tips.

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quality visuals on a shoestring Blog

Quality Visuals on a Shoestring

  • January 22, 2021December 1, 2022
  • by kim

Did you know 90% of the information transmitted to the brain is visual and this is processed 60,000 faster than text?

So it can’t have escaped your attention that visual content remains important in the world of social media and the continuing rapid growth of visual platforms such as Instagram, Pinterest, YouTube, TikTok and Snapchat. This phenomenon has been called The Visual Shift and this blog will give you links to some free resources to help you with your own Visual Shift.

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customer touchpoints Blog

Why are Customer Touchpoints Important for your Business?

  • September 10, 2019May 12, 2021
  • by kim

Defined as ‘an influential action or contact’, each touchpoint is a message that collectively forms part of your customer’s experience. But why are they important and how can you improve your customer journey?

What are Customer Touchpoints?

From start to finish, your customers will see and encounter your business brand both off and on line, from your logo to your advert, posters or window displays, your website or app, social media sites or on line reviews. Or it could be from a word of mouth recommendation, contact with yourself or your staff in person, on the telephone or online.

Identifying and improving the touchpoints along the way and getting feedback will help improve their experience. It’s a fantastic opportunity to improve your customer journey – and happy customers, or even prospects, will get you more leads and sales.

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