Creating Killer Content

Creating Killer Content

Everyone needs quality content – for your web pages, your social media posts, your newsletters, articles and blogs. Good content is so important – it’s why marketers still say Content is King.

For me, it’s quality over quantity, make your content interesting, helpful, entertaining or educational. Hook the readers in and give them some top tips, tell a story, get that emotional connection, help solve a problem or give then a real insight with relevant information.

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customer touchpoints

Why are Customer Touchpoints Important for your Business?

Defined as ‘an influential action or contact’, each touchpoint is a message that collectively forms part of your customer’s experience. But why are they important and how can you improve your customer journey?

What are Customer Touchpoints?

From start to finish, your customers will see and encounter your business brand both off and on line, from your logo to your advert, posters or window displays, your website or app, social media sites or on line reviews. Or it could be from a word of mouth recommendation, contact with yourself or your staff in person, on the telephone or online.

Identifying and improving the touchpoints along the way and getting feedback will help improve their experience. It’s a fantastic opportunity to improve your customer journey – and happy customers, or even prospects, will get you more leads and sales.

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quality visuals on a shoestring

Quality Visuals on a Shoestring

Did you know 90% of the information transmitted to the brain is visual and this is processed 60,000 faster than text?

So it can’t have escaped your attention that visual content is becoming increasingly important in the world of social media, whether that be Twitter, Facebook, or LinkedIn. This has progressed to the rapid growth of visual platforms such as Instagram, Pinterest, YouTube and Snapchat. This phenomenon has been called The Visual Shift and this blog will give you links to some free resources to help you with your own Visual Shift.

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Top Tips for Writing a Great Press Release

Most of what you read, hear or see in the business or features sections of the media is provided by companies, not written by journalists.  Although a good Public Relations Agency is worth their weight in gold if you have the need and the budget, it is quite possible, as the owner of a small company, to do your own PR without employing someone else.

Writing a news release is a relatively low-cost marketing option which mainly involves your time and perhaps the investment in a professional picture. As many small companies will not have a PR strategy writing regular news releases could give you that competitive advantage.

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Day 10

Developing your Connections on LinkedIn

You are probably aware that you have 1st, 2nd and 3rd Degree connections. Anyone outside of these is not in your network.

1st Degree Connections – these are anyone you’ve added to your network, you can message them directly. 2nd Degree Connections –  anyone your 1st Degree connections knows plus any connections in groups you have joined.

Bonus Tip: It appears you can either Connect or Message 3rd degree connections – but a message is the Premium (paid for) option. Why do that when you can connect with them? This is as simple as hitting the Connect button and sending them a message.

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