Your Headline is what appears under your name on your profile and each time you post or comment on LinkedIn. So, it makes sense to use it to your advantage to reinforce your brand, personality and unique selling propositions.
Why put Manager or Director when you can put so much more? You don’t need to include your company name as that will be displayed to the right of your name and/or in your background image.
You are only allowed 120 characters, including spaces so you need to make it interesting, memorable and include key words that reflect your offer and skills. Make sure you use words that your audience would use and understand, not jargon or industry specific qualifications or abbreviations.
To edit your headline go to Me, View Profile and click the blue pencil to edit, scrolling down to Headline.
Use commas, vertical bars (|) or ★ to separate phrases, never use all uppercase letter and, you are also not permitted by LinkedIn, to use your phone number email address or a website URL as this is not what a headline is intended for.
Beware of the danger of falling into the trap of adding words like founder, expert, speaker, consultant etc. there is nothing wrong with these but it won’t set you apart from the crowd.
You can have quite traditional headline reflecting the services that you offer or you can be a lot more creative if you think that would resonate with your audience. For example:
- I can help you master social media
- Guaranteed conversion of your audience into customers
- Increasing your sales with integrated media solutions
Or you can be very daring and really push the boundaries. You have to be confident however, that you can deliver what you promise and that you don’t come over as too brash. If you want to test the boundaries, experiment by changing your headline and see which gets you more profile views or contacts.
Bonus Tip: Each of your current and previous positions will have a headline, so take the opportunity to go back over your previous jobs and change headlines to reflect the value you bought to a role rather than simply your job title and company.
We are now halfway through the challenge! Join me tomorrow for more LinkedIn tips!