‘Skills and Endorsements’ is an important section for people that don’t know you. The more skills you list and more endorsements you have, the better it can be for searches whether it’s looking for people matching your skills or viewing your profile for the first time.
You can add up to 50 skills but they only become endorsements when other people endorse you. Only the top three skills are displayed on your full profile although you can click View More to see the others.
To find the section, go to Me, View Profile and then you have to scroll quite a long way down. To add a new skill click Add New Skill, not the blue pencil this time, which is for re-ordering your skills.
As you start typing LinkedIn will suggest some skills and also suggest some based on your profile, just click on the ones you want and click Add at the bottom. Don’t forget to use key words – so I might use copy writing whereas people may search for editorial or promotional material.
To manage your skills (i.e. delete or re-order) click on the blue pencil. Delete those that are not relevant.
Re-ordering is great if you have changed your focus over the years as you need to have the three most relevant skills at the top rather than the 3 with the most endorsements.
Bonus Tip: Anywhere you see this symbol (four lines), for example in WordPress, it means you can click and drag. Hover over lines and click and drag your skills into the order that you want, pinning the top three which are then visible in your profile.
LinkedIn also group your skills into Industry, Interpersonal or Other skills – unfortunately you cannot move skills between sections!
It used to be easy for people to endorse (validate) skills as they popped up each time you logged onto LinkedIn. These days you have to actively go to someone’s profile. LinkedIn will suggest skills similar to your own which you can quickly skip or endorse.
If you want to actually endorse the skills of a connection, scroll down to their Skills & Endorsements section and hit the blue + or click Show More to find more skills. You then get a pop up box asking for more information.
LinkedIn assures you that your connection won’t be notified of the level or skill or the relationship, but if you click on any skill on any profile you will see who has endorsed that person or indeed yourself. This is where you can remove an endorsement too if you scroll to the bottom.
Bonus Tip: If you need to build your endorsements, there is no way of requesting these via LinkedIn other than by messaging a connection or asking them some other way. Don’t be shy, most people will take the time to do this if asked.