Content is still King in 2019. To engage with your audience you need to explain your passions and get your message across through great copy for your website, meaningful posts on your social media platforms and interesting articles in your e-newsletters.
But are you missing a trick? One easy way to make your business grow in 2019 is to blog via your website. It’s a fantastic way to showcase you and your business, improve your credibility and build trust amongst your prospects and customers.
Let’s look at a few facts as compiled by ConstantContent:
- 55% of marketers say blog content creation is their top inbound marketing priority. (Source: Hubspot 2018)
- 97% of companies who blog receive 97% more links to their website. (Souce: Hubspot)
- 47% of buyers see three to five pieces of content before making a purchasing decision. have made a purchase based on recommendations from a blog. (Souce: Demand Gen Report)
The Benefits of Blogging
When you blog regularly you are more visible online and become known as an expert in your field generating more leads, opportunities and ultimately sales.
As well as building positive relationships, blogs can reinforce your brand and show the personality behind your business.
Your blog can, and should, be the heartbeat of your website, driving more traffic to your landing pages and providing fresh new content which search engines love. As your blog grows your website has more pages – increasing your digital footprint, which again helps your SEO (Search Engine Optimisation)
You also have great evergreen content for your social media.
How to Start a Blog
If you are a business, the very best way to blog is via your own website so that you build traffic to your website and visitors can see your other content and branding. These days it is simple to install a WordPress blog via a plugin or you can ask your website designer to do it.
You can also blog via LinkedIn – just click the ‘Write an Article’ box in your status update on your Home Page.
If you just want to start blogging for fun or to share unrelated or different content such as recipes or a travel blog then there are plenty of free and low-cost blogging platforms to choose from such as WordPress.Org, Blogger, Tumblr, or Squarespace.
Don’t be put off by the term ‘blog’ it is really just a well-written article in a more informal tone but do try and write useful, interesting or amusing content to keep your audience engaged. It’s not really somewhere to promote your business except in a subtle way by highlighting your talents or how you helped solve a problem.
Try to write over 400 words, in fact, longer blogs perform well on some platforms such as LinkedIn. Think carefully about your keywords, subheadings, bullet points, inbound and outbound links and use of images.
So if you want to get one step ahead of the competition in 2019 – get blogging!