Now that you have your images, headline and summary sorted you need to go through the rest of the sections of your profile. LinkedIn is changing all the time, there was a massive change in February 2017 but there have been changes only this week.
Your profile will now show your work experience in chronological order followed by your education, volunteer experience, skills and endorsements, recommendations and accomplishments.
We will be looking at skills, endorsements and recommendations in Days 8 and 9 so let’s whip through the most important of the other sections.
If you don’t have any sections go to Add Profile Section
Your summary is about you, your background, your personality and brand. Your current role or company shows as the first entry in ‘Experience’. So you should really make this different from your summary.
You can have more than one current role, for example if you have two businesses or want to display a volunteer role too.
As your business grows, or as your priorities change you should ensure that your past experience reflects what you want people to know about you now. So, you might want to go back on your previous roles and highlight the skills or experiences which are more important.
Bonus Tip: Don’t forget to change the headlines too, these should reflect your roles and responsibilities rather than just your title as this is the only thing that will show when your profile is viewed. You can also add media (images, videos, pdf’s, presentations) to any of your previous roles.
Linking to an Employer
You will find that as you type in a previous employer, LinkedIn will make suggestions of companies, providing they have company pages on LinkedIn. Linking to a company enhances your credibility and helps past colleagues to find you. Select the right one (bearing in mind it is worldwide and many companies share the same name). This will show as a logo (and a link) on your profile.
Bonus Tip: You can go back and delete and re-enter a company name if you have not linked previously.
If you want your own company logo to appear besides your experience, you will have to create a Company Page for your business if you have not already done so.
It is always a good idea to do this, although I would recommend that if you are a small company that you post your updates on your personal page, as LinkedIn is about connections. Post on your Company page too but any followers will be a bonus.
To create a page go to the Work section click the arrow and then Create a Company Page at the bottom. Fill in all the sections and upload your logo.
You must have an email address with your company name in it in order for LinkedIn to verify that you can legitimately set up a company page. So a gmail or hotmail account wouldn’t be acceptable.
Once it is set up you can manage it from the drop down section under Me in the toolbar
The Education section is geared to degree level qualifications so if you have anything like this it makes sense to add this in. You can link it to a University in the same way you can link to a company but it can take some time to select the right course. You can add other courses or colleges, schools etc. although you won’t be able to link unless they have a LinkedIn page – but it might help you find people you studied with!
Volunteer Experience, either current or past, can be added in the same way as experience so enter your headline, the organisation (link if it has a LinkedIn page), dates and a little bit about what you do or did. Maybe you think this is more useful as part of your online CV – but it can also demonstrate other skills or how you put something back into society.
The Accomplishments section is where LinkedIn has drawn The only other section that appears at the end is Interests this is populated as you follow people, join groups or link to companies.together other lots of other areas and appears towards the bottom.
The most useful in my opinion is certification where you can enter additional qualifications such as vocational ones. You can add networking groups and professional associations to the organisation section. You can also add courses and projects, awards, publications.
Again, if any of these organisations exist on LinkedIn you can link to them.
If you have not started the Accomplishments section yet, don’t forget to Add a Section, scroll down to Accomplishments and use the blue + sign to add one or more. If you need to edit these click the blue arrow on the right to edit and then click the blue pencil.
That’s the end of other Sections – we are covering Skills and Endorsements and Recommendations later in the challenge!