Your summary is your statement about you as a person, your professional background and brand. Only three lines are shown when you first view a profile, so you need to work hard to capture the attention of decision-makers or recruiters, right from the beginning – like this one from Neil Patel.
Like any good content, you need to make it engaging, interesting, authentic and memorable. It goes without saying it should be up to date and relevant, when was the last time you updated yours?
Give the reader a clear idea of who you are, your expertise, skills and experience. Show your passion and purpose, how you can help others and what sets you apart. Explain what type of work you do, who you want to work with and finish with how people can get in touch with you.
Think of it as a longer elevator (60 second) pitch. This Summary from Brian Halligan of HubSpot is only three lines long but it is very powerful.
Your total summary is 2,000 characters, including spaces, so make it easy to read, use short sentences and avoid jargon. Personally, as a small business, I think it is better written in the first person, but, if you are a larger business, or if you want to appear as a larger business, write it in the third person.
People buy and connect with people they like and trust, so above all be authentic. In your summary you could:
- Share your business journey – how and why you got into business
- Share your accomplishments – your key achievements
- Share your values and passion – what motivates you to get up in the morning?
- Things you do better than others – what is your USP, why do people want to work with you?
- Share the benefits you bring to people that work with you or employ you
- Include facts, figures and statistics, awards or articles
Your summary is best drafted it in a word document first and then spell checked and run through a grammar checker like Grammarly. Avoid the use of buzzwords such as motivated, passionate, creative, driven, strategic, track record or guru. However, you can make it quirky or funny, just ensure it is authentic and appropriate for your audience.
Use keywords and phrases that people use in any internet search. You may find a LinkedIn profile appears in a Google search ahead of an actual website so make your summary (and headlines) really count with good use of keywords.
To edit, go to Me, View Profile, Edit Profile and click on the pencil.
Bonus Tip: Once your summary is complete you can bring it to life by adding ‘media’ (click the media button and upload files from your computer).
This allows you to add pictures, videos, pdf’s, PowerPoint presentations, or create links to a video on YouTube, your blog or a page on your website.
We are now more than halfway through the challenge and your profile should be looking a lot more professional!