A URL is a Uniform or Universal Resource Locator, or, as it is more generally known, a unique reference of a particular page or article on the internet. So, in the case of LinkedIn, your personal profile page.
If you do not choose this you will have a string of numbers after your name – (the name is blocked out here for privacy reasons) like this:
Which does not look very professional, what you need is a personal URL like this:
Go to Me, View Profile and once your profile is displayed in full, you will find the place to edit your public profile to the right or your full profile.
To edit click the pencil and enter your name, and or your company, in any format, but it has to be unique before LinkedIn allows you to save it.
Note: Your custom URL must contain a minimum of 3 and a maximum 100 letters or numbers. You cannot use spaces, symbols or special characters but you can use underscores.
Once you have a more professional looking URL you can share this for example on your CV, your email sign off or any marketing material. That’s it for today!