If you are in business and trading with other businesses, known as B2B trading, then you really can’t afford to ignore LinkedIn.
With over 260 million active users monthly worldwide, it is the number one B2B platform for building networks and connections and is the top-rated social network for lead generation.
In fact, 79% of B2B marketers see LinkedIn as an effective source of lead generation with 80% of B2B leads coming from LinkedIn compare to 13% on Twitter and 7% on Twitter*.
People may spend more time on Facebook but businesses invest more time on LinkedIn looking for content or connections that can help them solve problems.
If you are not an active user of LinkedIn then your first step is to make sure your profile is top-notch and sends out all the right messages before you start posting content. So that is what our 10-day Challenge is all about.
There are numerous reasons for using LinkedIn. People are very familiar with using it as a job seeker and having an online CV, but businesses can use it as a networking and relationship building tool as well as for research. It is also a great place to showcase your business and personal brand and establish yourself as a thought leader or industry expert.
Day 1 involves really thinking about why you want to use LinkedIn and then creating a clear plan. Is it to generate leads or is it to see what your competition is doing? Is it to find suppliers or keep in touch with people from the past?
Think carefully about the sort of business or person you want to connect with, what are their challenges, problems and objections – what is your solution, what is the ‘pain’ that you solve?
This will lead you to think about your ideal customer, your target market or your ideal connection on LinkedIn. A great way to get your head around your ideal customer is to think about them as a person, create an Avatar.
- What is their background, their issues, their hobbies?
- Give then a name, gender, age, marital status and children
- Where do they live and work? What job do they do?
- Think about what sort of media they read or watch.
- What are worried about, what motivates them to find a solution to that pain?
Download my Customer Avatar template from here.
Once you have a clear idea in your mind of who you want to sell to or connect with this can help you tailor your messages, language and images. Imagine speaking to the person defined in your customer avatar and your messages will have more impact and will resonate with lots of people with similar issues.
So now you have a clear plan about why you are logging into LinkedIn and who you want to be talking to. Come back tomorrow to find out the next stage. At the end of the challenge you can download all the information as an e-booklet.