It goes without saying that you need a good profile picture, the same as you would on any social media site, but on LinkedIn it needs to be appropriate i.e. professional. LinkedIn says that you get 14 times more views if you have a profile picture. If you don’t add one you have what I call ‘the coat hanger’.
This is a real faux pas, LinkedIn is a person to person networking platform and you need to be honest and credible – and that starts with your picture.
Personally I don’t connect with people who send a connection request if they don’t post a picture of themselves. Why would you want to business or be employed by someone that wants to be anonymous? Of my 700 contacts only one is anonymous, someone I used to work with that clearly does not actually use LinkedIn.
I would also avoid including a Company logo. Why hide behind your company logo? Save that for your company page.
So (apologies if you know any of these people), I would also recommend no cartoons, no crops of wedding or holiday pictures, nothing too dark or so small that you can’t see your face, no pictures of you standing outside a pub and nothing sexual – well unless you are a glamour model I suppose.
I would recommend a professional head shot if you have one, or a close up of your face or head and shoulders against a plain background. Your picture appears on your profile and every time you post, or comment on a post. So you are reinforcing this image over and over again.
To update your profile picture you need to navigate to Me in the tool bar, then hit View Profile and then click the blue pencil.
Then you can edit either your profile picture (your face) or your background picture by clicking the blue pencil and uploading an image from your files.
Make sure you use a high resolution image, the sizes on LinkedIn do change from time to time, the current pixel (px) sizes for a profile picture are:
- Recommended size: 400px x 400px
- Minimum dimension: 130px x 130px
If you are running your own business, as opposed to being employed, I would definitely recommend that you take advantage of the background image space to create something memorable that reinforces your brand.
The problem these days is getting an image that looks OK both on mobile and PC or laptop as your profile image appears to the left on the PC and in the middle on the mobile, cutting off words or logos. For me that involves a lot of faffing about on Canva – other design packages are available!
There are many schools of thoughts as to what to have in your background image, it is perfectly acceptable to have any combination of your logo, an image, strap line and contact details and you can also change this regularly to introduce a new product, special offer or just to ring the changes. The green dot just means someone is on line, if it has a white circle they are on mobile.
If you use a designer, a good quality LinkedIn header, like this one, would be a good investment to make you stand out from the crowd. Do check it works on both PC and mobile, the recommended size is 1584px x 396px but Canva sizes are 1400px x 425px so yo can’t use all the space.
So pay attention to your images and join me tomorrow for Day 3 of our 10 day LinkedIn Challenge.