Reaching new and existing customers through social networking is now an important part of a marketing strategy for every organisation.
Whether you choose to use Facebook, Twitter, LinkedIn or other platforms you will see your business grow in a short period of time.
If you are not using social media to promote your business you are missing a huge opportunity, you can reach a vast potential audience in a very time efficient and cost effective way.
What are the Benefits of Social Media Marketing?
In UK there are 30 million Facebook users (1.5 billion globally); 15 million active Twitter users (300 million globally) 20 million people on LinkedIn (433 million worldwide). That represents a huge number of people sharing and looking for information. By being active on social media you can:
- Ensure more traffic to your website, more leads, more business
- Increase your website presence and rankings
- Increase your credibility and visibility
- Share information on products, trends and updates
- Improve customer engagement including customer service
- Reach new audiences
- Develop your brand awareness
- Gets your business message out faster
How I Can Help You?
With 25 years’ experience in traditional and digital marketing across the public and private sector, I have the skills to understand how you can make the most of social media. I can:
- Review your existing social media engagement and on line presence
- Recommend the right social media platforms for your business
- Develop a content marketing plan tailored for your business
- Set up new accounts or recommend improvements to existing platforms
- Undertake social media management for you
- Provide regular feedback and reports
- Monitor industry sectors and competitors
- Train you and your staff and help you implement your tailored plan
I offer a variety of bespoke services and guarantee a growth in your followers whatever package you take.
Getting Started – Comprehensive Engagement Report
A good social media strategy starts with getting the basics right, after an initial meeting and some in depth research my report gives you everything you need to get started or improve your engagement on social media. You will receive recommendations on improvements to your website for maximum impact, a Content Planner, formatted posts and ideas for images.
Ideal for those that are getting started, a month long burst of social media activity designed to increase your followers and engagement across Twitter and Facebook or you can add in LinkedIn. This allows you the time to concentrate on your business whilst social media generates leads for you. After a month and some training you should be able to carry on with a good range of posts across all platforms.
If you are happy with your social media profiles and followers but lack the time to post quality content on a regular basis then I can provide an outsourced social media management of Twitter and Facebook allowing you to get on with business. This can be for a month, three months or longer. I will post relevant content in order to grow your followers and engagement
Social Media Content Writing Service
If you struggle to find new and relevant content for Facebook, Twitter and LinkedIn I can help. I work with you to develop a Content Marketing Plan and Image Library focusing on your key areas. I research your organisation, your key messages and target audiences and develop a tailored bank of posts for you that complements your existing marketing strategy. With a bit of thought we can give show your business’s personality and get people to engage.
I advise on scheduling, using Twitter #Hours and images and meet with you on a regular basis to review your content in order to update and amend your content. After a month or two you should be ready to re-use and refresh your Content Marketing Strategy to keep your messages relevant to your audience.