Corporate Social Responsibility (CSR) is not a phrase that I like. In fact I would like to take the ‘Corporate’ out of Corporate Social Responsibility altogether.
However in the absence of any other meaningful phrase I refer to CSR, by which I mean responsible business practices for any company, large or small.
Are SME’s Missing Out?
Traditionally it has only been the large ‘corporate’ companies that have a structured approach to CSR working with organisations such as Business in the Community. Their list of the top performing companies includes the likes of Dairy Crest, Carillon and M&S.
Yet I believe many Small and Medium Sized Businesses (SME’s) could be missing out on an opportunity. Not because they are not operating as a responsible business but because they don’t think about it holistically or shout about it.
Companies that go the extra mile to think about their employees, the environment, their community and supply chain activities are well placed to differentiate their business and improve their profile and reputation.