customer touchpoints Blog

Why are Customer Touchpoints Important for your Business?

Defined as ‘an influential action or contact’, each touchpoint is a message that collectively forms part of your customer’s experience. But why are they important and how can you improve your customer journey?

What are Customer Touchpoints?

From start to finish, your customers will see and encounter your business brand both off and on line, from your logo to your advert, posters or window displays, your website or app, social media sites or on line reviews. Or it could be from a word of mouth recommendation, contact with yourself or your staff in person, on the telephone or online.

Identifying and improving the touchpoints along the way and getting feedback will help improve their experience. It’s a fantastic opportunity to improve your customer journey – and happy customers, or even prospects, will get you more leads and sales.

Read more “Why are Customer Touchpoints Important for your Business?”

quality visuals on a shoestring Blog

Quality Visuals on a Shoestring

Did you know 90% of the information transmitted to the brain is visual and this is processed 60,000 faster than text?

So it can’t have escaped your attention that visual content is becoming increasingly important in the world of social media, whether that be Twitter, Facebook, or LinkedIn. This has progressed to the rapid growth of visual platforms such as Instagram, Pinterest, YouTube and Snapchat. This phenomenon has been called The Visual Shift and this blog will give you links to some free resources to help you with your own Visual Shift.

Read more “Quality Visuals on a Shoestring”

LinkedIn Challenge

10 day LinkedIn Challenge

If you are in business and trading with other businesses, known as B2B trading, then you really can’t afford to ignore LinkedIn.

With over 260 million active users monthly worldwide, it is the number one B2B platform for building networks and connections and is the top-rated social network for lead generation.

In fact, 79% of B2B marketers see LinkedIn as an effective source of lead generation with 80% of B2B leads coming from LinkedIn compare to 13% on Twitter and 7% on Twitter*.

People may spend more time on Facebook but businesses invest more time on LinkedIn looking for content or connections that can help them solve problems.

If you are not an active user of LinkedIn then your first step is to make sure your profile is top-notch and sends out all the right messages before you start posting content.

I’m setting a 10-Day LinkedIn Challenge to liven up your LinkedIn and make sure you are making the most of your profile. We’ll be looking at the top 10 things you need to do to improve your profile and ensure that it looks as professional as possible with plenty of practical suggestions and examples.

At the end of the 10 days, you will feel confident that you are presenting the right image and messages to attract attention from the right connections

Are you in?! Complete the form and your Challenge will be winging it’s way to you.

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*10 Surprising Stats you didn’t know about Marketing


How to Add Sections to your LinkedIn Profile

Now that you have your images, headline and summary sorted you need to go through the rest of the sections of your profile.  LinkedIn is changing all the time, there was a massive change in February 2017 but there have been changes only this week.

Your profile will now show your work experience in chronological order followed by your education, volunteer experience, skills and endorsements, recommendations and accomplishments.

Read more “How to Add Sections to your LinkedIn Profile”

LinkedIn challenge create your headline Blog

Create a Winning LinkedIn Headline

Your Headline is what appears under your name on your profile and each time you post or comment on LinkedIn. So, it makes sense to use it to your advantage to reinforce your brand, personality and unique selling propositions.

Why put Manager or Director when you can put so much more? You don’t need to include your company name as that will be displayed to the right of your name and/or in your background image.

Read more “Create a Winning LinkedIn Headline”

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