If you are in business and trading with other businesses, known as B2B trading, then you really can’t afford to ignore LinkedIn.
With over 260 million active users monthly worldwide, it is the number one B2B platform for building networks and connections and is the top-rated social network for lead generation.
In fact, 79% of B2B marketers see LinkedIn as an effective source of lead generation with 80% of B2B leads coming from LinkedIn compare to 13% on Twitter and 7% on Twitter*.
People may spend more time on Facebook but businesses invest more time on LinkedIn looking for content or connections that can help them solve problems.
If you are not an active user of LinkedIn then your first step is to make sure your profile is top-notch and sends out all the right messages before you start posting content. So that is what our 10-day Challenge is all about.