customer touchpoints Blog

Why are Customer Touchpoints Important for your Business?

Defined as ‘an influential action or contact’, each touchpoint is a message that collectively forms part of your customer’s experience. But why are they important and how can you improve your customer journey?

What are Customer Touchpoints?

From start to finish, your customers will see and encounter your business brand both off and on line, from your logo to your advert, posters or window displays, your website or app, social media sites or on line reviews. Or it could be from a word of mouth recommendation, contact with yourself or your staff in person, on the telephone or online.

Identifying and improving the touchpoints along the way and getting feedback will help improve their experience. It’s a fantastic opportunity to improve your customer journey – and happy customers, or even prospects, will get you more leads and sales.

Read more “Why are Customer Touchpoints Important for your Business?”

Day 10 Blog

Developing your Connections on LinkedIn

You are probably aware that you have 1st, 2nd and 3rd Degree connections. Anyone outside of these is not in your network.

1st Degree Connections – these are anyone you’ve added to your network, you can message them directly. 2nd Degree Connections –  anyone your 1st Degree connections knows plus any connections in groups you have joined.

Bonus Tip: It appears you can either Connect or Message 3rd degree connections – but a message is the Premium (paid for) option. Why do that when you can connect with them? This is as simple as hitting the Connect button and sending them a message.

Read more “Developing your Connections on LinkedIn”

Improve your LinkedIn profile Blog

How to Improve your LinkedIn Summary

Your summary is your statement about you as a person, your professional background and brand. Only three lines are shown when you first view a profile, so you need to work hard to capture the attention of decision-makers or recruiters, right from the beginning – like this one from Neil Patel.

Summary image 1

Like any good content, you need to make it engaging, interesting, authentic and memorable. It goes without saying it should be up to date and relevant, when was the last time you updated yours?

Read more “How to Improve your LinkedIn Summary”

Public URL Blog

LinkedIn Challenge Public URL

A URL is a Uniform or Universal Resource Locator, or, as it is more generally known, a unique reference of a particular page or article on the internet. So, in the case of LinkedIn, your personal profile page.

If you do not choose this you will have a string of numbers after your name – (the name is blocked out here for privacy reasons) like this:

https://www.linkedin.com/in/xoxxxx-kxxxx-xxxxxn-62908622/

Which does not look very professional, what you need is a personal URL like this:

https://www.linkedin.com/in/kimgilmourconnectmarketing/

Read more “LinkedIn Challenge Public URL”

Update your contacts on LinkedIn Blog

LinkedIn Challenge – Update your Contacts

This may seem an obvious one, but many LinkedIn pages were set up at the start of someone’s career and if you don’t update your contacts on a regular basis this could relate to a previous company or an old email address.

When someone views your profile a link to your contact details are shown to the right of your profile, you have to click to show more.

Read more “LinkedIn Challenge – Update your Contacts”

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