Tips from a Self-Published Author Blog

Tips from a Self-Published Author

One of the pleasures of networking is hearing top tips from other businesses. I recently had the pleasure of hearing Romella Jones talk on the subject of self-publishing. Romella has been practising as a holistic therapist for 10 years, her business is Create Family Calm which supports frazzled mums and their children.

We heard that Romella loves writing and has written several books which started out as simple word documents that she circulated to friends. However, with her business head on, Romella knew that publishing books would establish her as an authority in a niche area.

Content in the form of blogs, newsletters and videos, books are an important part of any sales funnel and allows you to showcase your products and services. These giveaways can be free, or at a low cost, and will act as leverage for your business and allow people to engage with you without too much financial commitment.  NB: You’ll find hyperlinks to all the key sites in the text

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Appying the art of hygge to self employment Blog

Applying the art of Hygge to Self Employment

I was given a lovely book for Christmas on Hygge (pronounced Hue Guh, to rhyme with sugar) – the Danish Art of Happiness, and it got me thinking….  How can the art of Hygge be applied to the self employed, particularly Solopreneurs?

Is there an opportunity to bring that cosy, peaceful, effortless, everyday happiness and well being to your home office? I think there is, so I have come up with some ways you can find magic in the ordinary.

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Reciprocal-MarketingWhats-not-to-Love Blog

Reciprocal Marketing – What’s not to Love?

Reciprocal Marketing is not just another clever marketing trick it’s a proven fact in social psychology. It’s an automatic reaction to repay that favour by responding to positive or kind actions by others with a positive or kind action yourself.

It can work in business as well as in your personal life and it’s probably something you are already doing. You can start encouraging a positive response in others and create brand loyalty for your business just by being open, friendly and welcoming in your networking.

With the increasing use of content marketing and social media it is now much easier to use the Rules of Reciprocity to your benefit.

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