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Content for Social Media & Blogs

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If you struggle to find new and relevant content for Facebook, Twitter, LinkedIn and Blogs, I can help. I work with you to develop a Content Marketing Plan and Image Library focusing on your key areas. I research your organisation, your key messages and target audiences and develop a tailored bank of posts or blogs for you that complements your existing marketing strategy. With a bit of thought we can give show your business’s personality and get people to engage.

I advise on scheduling your blogs and social media and how to use Twitter Hours, hashtags and images and meet with you on a regular basis to review, update and amend your content. After a month or two you should be ready to re-use and refresh your Content Marketing Strategy to keep your messages relevant to your audience.

Blog

How to Add Sections to your LinkedIn Profile

Now that you have your images, headline and summary sorted you need to go through the rest of the sections of your profile.  LinkedIn is changing all the time, there was a massive change in February 2017 but there have been changes only this week.

Your profile will now show your work experience in chronological order followed by your education, volunteer experience, skills and endorsements, recommendations and accomplishments.

Read more “How to Add Sections to your LinkedIn Profile”

Improve your LinkedIn profile Blog

How to Improve your LinkedIn Summary

Your summary is your statement about you as a person, your professional background and brand. Only three lines are shown when you first view a profile, so you need to work hard to capture the attention of decision-makers or recruiters, right from the beginning – like this one from Neil Patel.

Summary image 1

Like any good content, you need to make it engaging, interesting, authentic and memorable. It goes without saying it should be up to date and relevant, when was the last time you updated yours?

Read more “How to Improve your LinkedIn Summary”

LinkedIn Day 1 Challenge Blog

Making the Most of LinkedIn – Day 1 Challenge

If you are in business and trading with other businesses, known as B2B trading, then you really can’t afford to ignore LinkedIn.

With over 260 million active users monthly worldwide, it is the number one B2B platform for building networks and connections and is the top-rated social network for lead generation.

In fact, 79% of B2B marketers see LinkedIn as an effective source of lead generation with 80% of B2B leads coming from LinkedIn compare to 13% on Twitter and 7% on Twitter*.

People may spend more time on Facebook but businesses invest more time on LinkedIn looking for content or connections that can help them solve problems.

If you are not an active user of LinkedIn then your first step is to make sure your profile is top-notch and sends out all the right messages before you start posting content. So that is what our 10-day Challenge is all about.

Read more “Making the Most of LinkedIn – Day 1 Challenge”

115 Facts about Social Media Blog

115 Must Know Facts about Social Media

Social media has become our environment. In the era where social media websites have the power to directly influence our opinions, attitudes and behaviours, it is important to be knowledgeable about the social media phenomenon. This knowledge provides a deeper understanding of the ways in which social media influences our everyday lives.

The number of people who use social media has exceeded 1 billion and the trend of growing social media usage is expected to continue to grow over the coming years. While most users of social media know a lot of information about their favourite platforms, there are still a number of facts about social media that are bound to come as a surprise to many. Click on the image for the full Infographic.

Read more “115 Must Know Facts about Social Media”

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